The Rise of Bourbon: Hotels Are Jumping in Full Barrel

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Bourbon sales are on the upswing across the U.S. with revenue from whiskey sales up 7.8 percent from 2014 to 2015 and showing significant growth over the last decade, according to the Distilled Spirits Council of the United States. While the popularity of bourbon has increased amanong all age groups, “millennials especially are taking to bourbon and it’s a greater percentage of women than one might think,” says Eric Loring, beverage director at the Seaport Hotel & World Trade Center in Boston. The growth is also driven by small batch and single barrel brands, according to the Kentucky Distillers’ Association. Full story

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