The Nine Lives of One Bourbon Barrel

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The last place you might expect to discover a monument to American whiskey is in an overgrown field in the idyllic countryside of Speyside, Scotland. But if you follow a path up a woody hill, overlooking the Glenrothes distillery, in a clearing you’ll find great pyramids of used American oak barrels. The newest ones look like they could still hold whiskey, while the oldest, weather-beaten ones are losing their rusty hoops and the staves are turning into dust. Full story

Kentucky Bourbon Trail® Visits Skyrocket With 900,000 Guests in 2015

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With more distilleries participating than ever before, the world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures set an all-time attendance record in 2015 with nearly 900,000 guests touring the best of the Bluegrass.

That means the popular tourism attraction has more than doubled its attendance in just five short years, said Eric Gregory, President of the Kentucky Distillers’ Association that created the landmark journey in 1999. View full press release

Brown-Forman’s Morris named new chairman for Kentucky Distillers’ Association for 2016

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The Kentucky Distillers’ Association announced Tuesday that Master Distiller Chris Morris of Brown-Forman has been named chairman of the 136-year-old group that unites, promotes and protects the state’s signature Bourbon and distilled spirits industry.

Morris, an acknowledged authority on Bourbon and Kentucky history who is celebrating his 40th year in the industry, will serve through December 2016. The KDA Board of Directors selected officers during its annual meeting recently at the historic Stitzel-Weller Distillery in Louisville. Full story

Wild Turkey® unveils bold new brand packaging across its range of products

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Wild Turkey® today debuted a new look for its premium bourbon and rye whiskey range. While making no changes to the award-winning liquid, Wild Turkey has designed new packaging for its global family of products that better reflects the core values of the historic brand. A detailed new turkey illustration, found on every expression and most prominently displayed on Wild Turkey 101, depicts a spirited bird that is authentic, proud, and bold – characteristics that have always defined the conviction at the heart of the Wild Turkey brand. Read full press release

Rye Adds an Authentic Touch to the Holidays

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Three men sitting in a Midtown Manhattan restaurant one recent afternoon represented three generations of the Kentucky clan whose hand has been on the tiller of the Wild Turkey distillery for more than half a century. There was Jimmy Russell, the legendary distiller; Eddie Russell, his son, a veteran distiller in his own right; and Bruce Russell, Eddie’s 26-year-old son, a relatively new addition to the firm. Full story

Russell’s Reserve® Unveils First Single Barrel Rye

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LAWRENCEBURG, Ky.–(BUSINESS WIRE)–Rye Whiskey is booming, and legendary Master Distillers Jimmy and Eddie Russell are responding the only way they know how – a 104 proof, barrel-aged spice bomb like only they know how to make. Russell’s Reserve® Single Barrel Rye launches today, as the Distilled Spirits Council of the U.S. (DISCUS) reports consumer demand for Rye Whiskey is reaching a fever pitch not seen since prior to Prohibition. Continue reading